About 'Where should I go?'
About Linda & Jérémie
Originally from Zurich, Linda came to Paris to write her third novel. Writing in different cafés around the city and seeking inspiration in bars, nightclubs, restaurants, galleries and on endless walks, she soon knew all the best places – so much so, that even her Parisian friends started asking her for recommendations. She still hasn’t finished that novel, but instead started a new chapter with ‘Where should I go’.
As a Frenchman, Jérémie takes it personally when tourists complain that they didn’t eat well during their stay. Having worked for Alain Ducasse and at several other of the city’s most prestigious bars and restaurants, he knows Paris can do better, and has made it his goal to ensure that future tourists love his city as much as he does. His extensive network helps to guarantee that you’re in good hands.

Everything you need to know about our service
What makes your service special?
Glad you asked! We do things a little differently. While many travel planners use pre-made templates for convenience, we create each itinerary from scratch. This means we can offer you a unique product that meets your expectations and provides the best possible experience. Unlike many of our competitors, we’re independent, so we won’t recommend places just to earn commission. We recommend places because we think they’re a perfect fit for you.
Most importantly: We believe that in order to truly experience a city and feel its soul, you need to see it like a local. This is why we focus on real, authentic places and experiences.
We know that the terms ‘hidden gems’ and ‘off the beaten track’ have lost their meaning because travel planners, influencers, and the media use them to describe the most touristy, overhyped places. However, we’re committed to showing you the real insider places – the ones that only the locals know about.
Why should I use your service when I can easily find information on social media, blogs, or in travel books?
We save you the time and effort of searching through entire travel books and hours of content to find the things that suit you, looking for addresses, information and so on. Also, blogs and books are often out of date and reflect the author’s tastes, which may not be the same as yours.
Influencers and bloggers are usually paid, which means they lose their objectivity. Even if they aren’t, they have an interest in producing as much content as possible because that’s how they make a living, so they may recommend places that look good in photos but aren’t actually that great.
At ‘Where should I go?’, we have a strict selection process where only exceptional places are included in our little black book. We live in Paris and spend every day out in the city to ensure that we always have the latest information and can provide you with the best that the city has to offer. As for Linda’s hometown of Zurich, we travel there regularly to stay updated, and our local team keeps us in the loop in between visits.
Also, books, social media content and blogs are aimed at a general audience and never cover exactly what you are looking for. Our service is unique and tailored just for you. Whatever your heart desires, we know where to find it.
Do you also give guided tours?
We actually run a regular local tour of Montmartre, which you can sign up for here.
Contact us if you’d like a private tour on a different day.
How much does your personalized service cost?
Our personalized guides start at €99 (the full price list is available in our form). Custom itineraries start at €300 and depend on the length of your stay, as well as your ideas and preferences. Fill out our form or schedule a call to receive an exact quote for your trip.
How soon will I receive my itinerary or digital guidebook?
We will do our best to get it to you as soon as possible, but please allow a few days to ensure quality. We don’t work with an algorithm, we select everything manually for you, because we believe that there are subtleties that a machine can’t capture and that make all the difference.
How far in advance should I consult 'Where should I go?'
Would you like to include any sightseeing in your itinerary? In this case, it’s best to get in touch a few months before your trip, because tickets for popular sites like the Eiffel Tower and the Louvre need to be booked in advance. If you don’t plan on visiting any major sites, a month or so before your trip is sufficient. Don’t worry if you use our service at the last minute. We can always find something great for you.
How far in advance should I make reservations for restaurants?
With over 14 million people living in the Paris metropolitan area and the cultural habit of eating out frequently, it’s no surprise that you have to be on your toes to get a table at the most sought-after establishments. We advise to make reservations as early as possible to avoid disappointment.
Zurich is generally a bit more relaxed, with the exception of pop-ups and some of the trendier spots.
As a rule of thumb for both cities, a few days in advance is enough for most places, while up to two weeks in advance is sometimes necessary for the more exclusive places.
Will you take care of tickets and reservations for me?
Our guides and itineraries have direct links to purchase tickets and make bookings, so you can do everything at the click of a button. If you would like us to handle your reservations and bookings, this service is available at an additional charge.
Are you affiliated with certain companies?
‘Where should I go?’ is 100% independent. We have no contracts with third parties and we only recommend places we have tested and approved ourselves.
Which languages do you speak?
French, English and (Swiss) German.
I don’t speak French / German – will I be fine?
In Zurich: absolutely. Almost everyone speaks a decent level of English.
Now for Paris…
First of all, don’t panic! Despite their reputation, most Parisians speak at least a little English, and even if you stumble across a non-English speaker, you may still be able to make yourself understood with gestures and intonation. Having lived in Tokyo without speaking a word of Japanese, we can attest that hand gestures (and translation apps) go a long way.
Do you have another question? Get in touch.